BackTaxes.com
I was watching some TV while having breakfast this morning. I have always been fascinated by the direct marketing television ads that you can find during the day on local network or national cable channels. They seem so simple and low budget because they don’t have the artsiness of the pharmaceuticals and colas and detergents of the advertising world. They’re simple, they’re direct and they’re damned successful.
You know the ads I’m talking about. Jim Sokolove, Devry, Video Professor, etc….
I saw an ad this morning for one of them, JK Harris, a company that specializes solving IRS problems. In there ad, they had the usual 800 phone number. This time, they also displayed a URL to their site. BackTaxes.com. I was thinking, “Wow, that’s a darn good domain name! No way did those guys have the foresight to be the original registrant.” Well, lo and behold – I found a sales thread for it over on DNForum. Asking $75k back in late ’06.
After a quick check of the term ‘back taxes’ on Google, they’re also the #1 AdWords bidder for the term (though I’m only seeing them about 50% of the time), but they’re using their JKHarris.com domain. Might want to think about consistency there. Also, you should develop that domain! Right now, it just forwards to JKHarris.com. A little bit of SEO and link development and that thing will be #1 natural in no time!
They may not have had the foresight to be the original registrant, but
they’re certainly one of the smarter direct marketers to get out there
and pick up such a quality domain for their business.
[...] now has a direct connection to this site. Almost two years ago JK Harris bought backtaxes.com. I wrote about it back in January ‘08. Soon thereafter, I was ranking #1 when people went to Google to search for the domain. Even though [...]