Andy Sweet

Yahoo's Shine

So, Yahoo created a new portal/channel/whatever focused on women age 25-54. It’s called Shine. You can reach it at shine.yahoo.com.

But not Shine.com

Let me get this straight…. You pick some abstract word as a title. Hey, I give you props for not going after something like Fasnozzle. Good job there. But why Shine? Anyway, so that’s it. But you pick a term that you don’t even own the domain for? Really???

I shake my head in complete disbelief.

Here’s the news link – http://blogs.pcworld.com/staffblog/archives/006722.html