Parked Domains SEO Ranking
Posted on April 2nd, 2008 by andy
A lot of people tell you that parked domains can’t get any natural rankings in search engines. Google says they won’t rank parked domains in an effort to keep the index clean. Companies like Parked.com have set up templates that allow you to post content with the idea that maybe it will look like a developed site instead of just PPC ads.
And then there’s this:
I just searched for food critics on Google and what I see is that thefoodcritics.com holds the #4 position (5 if you count the double listing) out of 424,000 possibilities.
By looking at it, you immediately know it’s parked and most domainers will immediately recognize it as belong to a certain Mr. F. Schilling.
Interesting!
So either
1) the filter/restriction on ranking parked domains isn’t quite so absolute, and you can slip in a domain for a not-so-competitive phrase with the right title & domain, or
2) this guy is doing something extra clever or different that google isn’t currently catching
I’m a total n00b at this, but my probably wrong opinion is that it’s #1. I’ve occasionally seen inadvertently parked domains rank for phrases in the domain name. I think I’ve even done it myself by failing to redirect a domain properly.
I suspect that they could be a lag time in which google gives some credit for the site that “used to be there” if the domain had enough prior credibility, backlinks, etc.
But It looks like this one expired last year, so that is a pretty long time for the domain to maintain that credibility.