Google’s Insecurity and Playing Hard To Get
A few posts ago, I said I’d get a bit more in depth about my feelings about Google. Basically it comes down to this: I don’t understand why everybody is walking on eggshells when it comes to dealing with Google.
Google is nothing but a tool. So many SEO folks are like, “Oh my God. I don’t want to do anything that would make Google not want to be my friend! Without their friendship, I’d just DIE!”
Hey, I get it. A top ranking in Google for a term that gets a lot of searches is really great. But really people, you give them too much credit! If you can build a site that is sustainable from other sources besides Google, they have no choice but to come begging! It’s their whole business. Without listing the most credible sources of information at the top, they’d just end up another AltaVista. Despite all their genius and algorithms, Google can’t think for themselves. They need to look to others to figure out who to like.
Didn’t anyone ever teach you that playing hard to get is a great way to attract someone?
And just like playing hard to get with the object of your desire, you weren’t REALLY making yourself impossible to get. You do things that make yourself more attractive. Look at this blog. It’s not an SEO piece of art, but I did do the fundamentals. But I spend more effort getting attention from other sources than I do worrying about optimization.
Filed under: SEO