Here Traffic Traffic Traffic….
TV drives people to the web. Not exactly breaking news. But too often, TV advertisers fail to take advantage of the waves their ads create.
It’s something I’ve seen for a long time and now has a direct connection to this site. Almost two years ago JK Harris bought backtaxes.com. I wrote about it back in January ’08. Soon thereafter, I was ranking #1 when people went to Google to search for the domain. Even though you or I might go to the URL bar to put in the domain, there are so many people out there that will go to google or yahoo and actually SEARCH for the domain. So without intending to, I was getting a ton of traffic to that post driven by people who had just seen the ad. I happened to have Adsense on there, so I made a little bit of money from it. Accidental profit is fun.
Well, lightning has struck twice. Let’s go even FURTHER back to June 2007. I subscribed to Sirius radio at the time and one of the songs I was hearing a lot was ‘Electric Worry’ by Clutch. It’s very catchy and I couldn’t get it out of my head and I couldn’t buy it from iTunes at the time so I ended up watching the youtube video over and over again. I wrote about it here and soon after I began to see that I wasn’t alone in like the song. I would get a few visitors every day from people searching for the lyrics ‘Bang Bang Bang Vamanos Vamanos’. I thought that was kind of cool.
Fast forward to the beginning of November ’09. There’s a new video game being pushed for the holidays called Left 4 Dead 2. I think it has something to do with shooting zombies. In the commercial for the game, ‘Electric Worry’ is the background music. Bang Bang Bang Vamanos Vamanos. On average, 900 people a day are coming to that page from Google since that commercial started airing.
Lesson learned: TV pushes people to the web. Be there to greet them.
