About
Driven by an entrepreneurial spirit, Andy Sweet has made his own path through his personal and professional lives by ignoring “traditional” methods and taking the road less traveled.
During college at Clark University, he was attracted to a variety of activities outside of the classroom, such as running the college radio station, participating in his own radio show, and booking and producing concerts within the University and local community.
While exercising his creativity through broadcast communications, Sweet was also actively involved in the community through the local Boys and Girls Club. After graduating with a B.A. in psychology in 1996, he continued to focus on the music industry as a booking agent for the Tahoe agency, working with artists such as Blink 182, Sublime, Reel Big Fish and the Airwalk Sno-Core Tour. Sweet then moved into event coordination for Gyro’s World of Terror, producer of America’s premier Halloween-themed haunted attractions, where he was responsible for managing events throughout the country.
Looking for a new challenge, Sweet began pursuing his MBA at Babson College in 1999. During this time he recognized the potential of marketing products and services within the online arena and he began working as a web marketing manager for an Internet marketing company. Finding himself drawn to the world of search engine optimization, he founded his own business, Metacrown, in 2001.
Through his accomplishments with one of Metacrown’s largest clients, The Law Offices of James Sokolove, Sweet was brought in-house to manage all web marketing activities. During his time at Sokolove, Sweet managed pay-per-click campaigns for some of the most expensive terms on the web, which gave him unique insight into click fraud. He was interviewed for articles for the Wall Street Journal and BusinessWeek.
In 2009, he launched Sweet Marketing Group with a focus on results-driven, performance -based Internet marketing. The company delivers value by prioritizing client interests, creating win-win campaigns and utilizing compensation plans that are tied directly to measurable results. Sweet Marketing Group employs a mix of tactics — including pay-per-click, lead generation, search engine optimization, search engine marketing, opt-in email newsletters, and direct navigation — to drive qualified leads to clients.
Sweet has given presentations on web marketing and click fraud to the Click Quality Council and numerous marketing groups. He is also actively involved in several organizations, including the American Marketing Association, AimWest, Electronic Retailing Association, Direct Response Marketing Alliance and the Grand Rapids Chamber of Commerce.
In his free time, Sweet enjoys reading on topics such as psychology, sociology and economics as well as spending time with family, golfing, and brewing a great pot of coffee.
