Yahoo PPC Traffic Quality Update

Still crap.
On the upside, they raised the domain exclusion list option to 500.
On the downside…. you’ll need it.

Click Fraud Presentation

Tonight I gave a talk to the Cambridge SEO Meetup group about 10 ways advertisers can reduce their exposure to click fraud. If you would like to download the presentation, you can do so here.

My Presentation at Click Quality Council

I just finished my presentation regarding click fraud and click quality to the Click Quality Council (try saying that 3 times fast.)
I was pretty nervous, not because I don’t feel confident in my knowledge about the subject matter, but because I know how fired up I can get about this stuff. So, to the [...]