Tonight I gave a talk to the Cambridge SEO Meetup group about 10 ways advertisers can reduce their exposure to click fraud. If you would like to download the presentation, you can do so here.
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I just got back from a vacation in Michigan with my wife and son. My wife grew up in East Grand Rapids, so we spent a couple of days there before heading up to Crystal Mountain for some golf, hiking and boating.
While in East Grand Rapids, I was reading the newspaper and saw an article announcing Grand Rapids new official website. http://www.GRCity.us.
Just my opinion here, but that’s pretty bad. Who picked that? And the people that did the design work, they couldn’t convince the city folks that this was perhaps a less than ideal domain?
This sort of decision process is baffling to me. They clearly spent a significant amount of money on the design. Why did they decide to skimp out on the domain? According to the whois, it looks like they might have worked out a deal on the aftermarket with the original registrant which makes it even more strange. A domain like this usually tells me that they looked for what they thought was the best unregistered domain available.
I’ve spoken with the owner of GrandRapids.com before and I know he’s not interested in selling the domain, but there are still MANY better domains out there between GrandRapids.com and GRCity.us.
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I just finished my presentation regarding click fraud and click quality to the Click Quality Council (try saying that 3 times fast.)
I was pretty nervous, not because I don’t feel confident in my knowledge about the subject matter, but because I know how fired up I can get about this stuff. So, to the audience who have checked out this site as a result, welcome. I encourage any and all questions about click fraud.
As Tom Cuthbert mentioned, my presentation was based on a blog post I wrote a few weeks ago.
You can find it here… 10 Ways to Reduce Your Exposure to Click Fraud
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